The Great Hydration: A Canadian Creation Story

From the court to the can

Growing up in Caledon, Ontario, brothers Alex and Sebastian built their lives around sport. Both represented Canada in squash and competed at the NCAA Division I level, so they understood firsthand how important proper hydration was.

Nothing on the shelf worked

But they couldn’t find an electrolyte drink that delivered what they needed without sugar, sweeteners, dyes, or unnecessary ingredients. So they decided to create their own.

With help from their dad, Stefan—a German-trained brewmaster with decades of experience—they began making small keg batches for friends at their squash club. People loved it, and the idea quickly grew beyond the court.

From a family experiment to Northern Hydration

That family experiment became Northern Hydration: clean, refreshing hydration made right here in Caledon.

What began as a solution for two athletes has grown into a Canadian family business with something for every kind of day—from performance hydration for athletes to better-for-you soda and pure sparkling water.